LOTTE EBC #2
LOTTE EBC #2
LOTTE EBC #2
Lotte Executive Briefing CenterPR Zone
Lotte Executive Briefing CenterPR Zone
Lotte Executive Briefing CenterPR Zone
New Media
New Media
Contents Design
Contents Design
Branding
Branding





Year
2023
Our project focuses on the creation of a media space and content production that allows our VIP customers to experience the essence of LOTTE Group's values and vision.
At the LOTTE Executive Briefing Center, we've designed a unique space where you can engage with the rich history, innovation, and global impact that define LOTTE Group.
Our project focuses on the creation of a media space and content production that allows our VIP customers to experience the essence of LOTTE Group's values and vision.
At the LOTTE Executive Briefing Center, we've designed a unique space where you can engage with the rich history, innovation, and global impact that define LOTTE Group.
Our project focuses on the creation of a media space and content production that allows our VIP customers to experience the essence of LOTTE Group's values and vision.
At the LOTTE Executive Briefing Center, we've designed a unique space where you can engage with the rich history, innovation, and global impact that define LOTTE Group.
Client.
Production.
Period.
Project Note.
Client.
Production.
Period.
Project Note.
Client.
Production.
Period.
Project Note.
LOTTE
VINYL-I X NEWGAZE X ABOARD
2022.12 - 2023.03
LED Display Contents
LOTTE
VINYL-I X NEWGAZE X ABOARD
2022.12 - 2023.03
LED Display Contents
LOTTE
VINYL-I X NEWGAZE X ABOARD
2022.12 - 2023.03
LED Display Contents
Year
2023
ABOARD spearheaded the media content creation project for the revamped LOTTE EBC on the 113th floor of LOTTE Tower.
We've designed innovative media content for two key areas:
The Welcome Zone, where we extend a warm welcome to our VIP guests. The PR Zone, where visitors can experience LOTTE's values and vision through tailored media messages.
ABOARD spearheaded the media content creation project for the revamped LOTTE EBC on the 113th floor of LOTTE Tower.
We've designed innovative media content for two key areas:
The Welcome Zone, where we extend a warm welcome to our VIP guests. The PR Zone, where visitors can experience LOTTE's values and vision through tailored media messages.
ABOARD spearheaded the media content creation project for the revamped LOTTE EBC on the 113th floor of LOTTE Tower.
We've designed innovative media content for two key areas:
The Welcome Zone, where we extend a warm welcome to our VIP guests. The PR Zone, where visitors can experience LOTTE's values and vision through tailored media messages.
Year
2023
PR Zone: Art Forest
PR Zone: Art Forest
PR Zone: Art Forest
The Art Forest in the PR Zone expands the perception of limited space, creating a sense of openness. As light filters through the forest, it transforms into a captivating and ever-changing fantasy.
The Art Forest in the PR Zone expands the perception of limited space, creating a sense of openness. As light filters through the forest, it transforms into a captivating and ever-changing fantasy.

Year
2023
PR Zone: SECRET GARDEN
PR Zone: SECRET GARDEN
PR Zone: SECRET GARDEN
In the Secret Garden, the use of diverse window patterns creates an illusion of expanded space. It presents a fantasy representation of what unfolds within a hidden garden.
In the Secret Garden, the use of diverse window patterns creates an illusion of expanded space. It presents a fantasy representation of what unfolds within a hidden garden.


Year
2023
PR Zone: CLOUD
PR Zone: CLOUD
PR Zone: CLOUD
The Clouds in this zone symbolize the altitude of the 113th floor, dynamically transforming through time to create a fantastical representation of various cloud formations.
The Clouds in this zone symbolize the altitude of the 113th floor, dynamically transforming through time to create a fantastical representation of various cloud formations.
